E-commerce Marketing Industry Facts
- E-commerce sales are projected to reach $4.9 trillion worldwide in 2021, up from $3.5 trillion in 2019. (Statista)
- In 2021, e-commerce is expected to account for 18% of all retail sales worldwide. (eMarketer)
- The most popular e-commerce categories are fashion, electronics, and media. (eMarketer)
- Mobile commerce is growing rapidly, with mobile devices accounting for 73% of all e-commerce sales in 2021. (eMarketer)
- Personalization is becoming increasingly important in e-commerce marketing, with 80% of consumers more likely to make a purchase when brands offer personalized experiences. (Epsilon)
- Social media is a key driver of e-commerce sales, with 70% of Instagram users reporting that they have purchased products on the platform. (Instagram)
- Video marketing is also on the rise in e-commerce, with 80% of shoppers saying they have made a purchase after watching a video about a product. (HubSpot)
- These facts highlight the growing importance of e-commerce marketing and the need for businesses to develop effective strategies to stay competitive in this rapidly evolving industry.
The E-commerce Marketing Professional Certification covers a wide range of topics related to e-commerce marketing. The following is an agenda that outlines the main topics covered in this certification:
Introduction to E-commerce Marketing
- What is E-commerce Marketing?
- Why is E-commerce Marketing important?
- E-commerce Marketing strategies and tactics\
Online Advertising
- Display Advertising
- Pay-Per-Click Advertising
- Social Media Advertising
- Retargeting and Remarketing
Search Engine Optimization (SEO)
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
Content Marketing
- Content Strategy
- Content Creation
- Content Promotion
- Content Measurement
Social Media Marketing
- Social Media Strategy
- Social Media Advertising
- Social Media Engagement
- Social Media Measurement
Email Marketing
- Email Marketing Strategy
- Email Campaign Creation
- Email List Management
- Email Measurement
Analytics
- Web Analytics
- Social Media Analytics
- Email Analytics
- E-commerce Analytics
E-commerce Platforms and Technologies
- E-commerce Platforms
- Payment Gateways
- Shipping and Fulfillment
- Security and Privacy
E-commerce Marketing Plan Development
- Creating an E-commerce Marketing Plan
- Implementing and Executing an E-commerce Marketing Plan
- Measuring and Optimizing an E-commerce Marketing Plan
The above agenda provides a comprehensive overview of the topics covered in the E-commerce Marketing Professional Certification, which is designed to equip learners with the knowledge and skills needed to succeed in the rapidly evolving world of e-commerce marketing.
The E-commerce Marketing Professional Certification from IIDMS offers several benefits to participants, including:
- Enhanced knowledge and skills: The certification program provides comprehensive training and hands-on experience to participants, helping them gain knowledge and skills in various aspects of e-commerce marketing.
- Industry recognition: The certification is widely recognized in the industry and adds credibility to participants' resumes, demonstrating their proficiency in e-commerce marketing.
- Career advancement: The certification can help participants advance their careers in e-commerce marketing, potentially leading to new job opportunities and higher salaries.
- Networking opportunities: Participants will have the opportunity to connect with other professionals in the field and build their network, which can be beneficial for career growth and development.
- Stay up-to-date with industry trends: The certification program is regularly updated to reflect the latest industry trends and best practices, ensuring that participants have the most up-to-date knowledge and skills in e-commerce marketing.
The Certified E-commerce Marketing Professional Certification Course from IIDMS is ideal for a wide range of professionals who are interested in developing their skills and knowledge in e-commerce marketing. Here are some of the professionals who can benefit from this course:
- E-commerce Business Owners: Entrepreneurs who own an e-commerce business and want to develop effective marketing strategies to increase their online sales.
- Marketing Professionals: Marketing professionals who want to specialize in e-commerce marketing and develop expertise in this area.
- Digital Marketing Specialists: Digital marketing specialists who want to expand their skills and knowledge in e-commerce marketing and gain a competitive edge in the job market.
- Sales Professionals: Sales professionals who work in the e-commerce industry and want to improve their understanding of e-commerce marketing to better serve their customers.
- Web Designers and Developers: Web designers and developers who work with e-commerce businesses and want to understand how to optimize their websites for better online sales.
- Product Managers: Product managers who work in e-commerce businesses and want to understand how to create and market products that appeal to online consumers.
Overall, the E-commerce Marketing Professional Certification is ideal for anyone who wants to gain a deeper understanding of e-commerce marketing and develop the skills needed to succeed in this rapidly growing industry.
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